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Linda Federico-O'Murchu, Special to CNBC
"Geller studies people and money—specifically, the way people perceive risk in speculative business ventures. According to his research, there is a correlation between people's expectations and their level of money anxiety. In other words, if there is a 50/50 chance of losing $100, people will likely expect their win to be twice the amount of their loss; in times of high anxiety, people expect to win four times the amount of the loss". More...


 


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