The increase in December’s retail sales occurred across multiple categories with food and beverages, clothing, and non-store retailers gaining the most. Such broad-based increase in sale categories indicates that consumers are less financially anxious, and they are staring to spend more than they did in the previous month and in the previous year. Additionally, this is an indication that the increase in retail sales was well distributed, and was not influenced by one single category of products.
The link between consumers’ financial anxiety and their spending habits has been empirically demonstrated in a new behavioral economics book - Money Anxiety (moneyanxiety.com), which shows strong association between consumers’ level of financial anxiety and personal expenditure. The Money anxiety book demonstrates how consumers alternate between savings and spending based on their level of money anxiety. The strong association between the level of money anxiety and consumer savings and spending is very helpful to business and financial people, who can budget resources and inventories based on the financial anxiety level of consumers.
We are up to a good start in 2014. If consumers’ money anxiety will continue to decline at the current pace, we will see a noticeable improvement in the economy this year.